SHOW NOTES
Welcome back to “From Zero to Marketing Hero.” Today marks Day 34 of our journey together, where I dive into the practical aspects of creating my first monthly marketing plan. After a month of daily learning and realisations, it's time to put these insights into action.
In This Episode, I Discuss:
Reflections on Key Learnings: I share significant takeaways from the past month of podcasting daily, emphasising that mere presence isn't enough to stimulate the conversations I aim to start with potential clients.
Marketing vs. Sales: Yesterday’s insights led to a critical distinction between marketing and sales activities, pinpointing that marketing efforts are designed to build awareness and trust, setting the stage for effective sales interactions.
Developing a Marketing Strategy: With a fresh understanding, I discuss how I'm approaching the drafting of my first marketing plan, focusing on strategies that align with my goal of attracting and engaging my ideal client base.
Challenges of Starting Fresh: As a beginner in formal marketing planning, I touch on the challenges and the mindset needed to tackle something new, emphasising the importance of starting simple and refining over time.
The Plan for May: I outline the structure of my marketing plan for the upcoming month, detailing how I intend to document and measure its effectiveness, ensuring it aligns with both short-term actions and long-term business goals.
Action steps and strategies: As I dive into details, I discuss how I plan to segment my marketing efforts at different stages of the customer journey, from raising initial awareness to building trust and turning interest into active inquiries.
Today’s episode is about turning theory into practice. By applying the lessons learned from the first month of this challenge, I’m setting the groundwork for a marketing strategy that not only aims for increased visibility, but also fosters meaningful engagement.
Are you crafting your own marketing plan or refining your approach to client engagement? Join our Facebook group at –
https://www.facebook.com/groups/zerotomarketinghero
Or share your thoughts and questions by becoming a guest on the show. Fill out the guest form here if you're interested in joining the conversation live –
https://paulheronlifecoaching.com/podcast/podcast-guest-form/.
For more insights and resources, visit Paul Heron Life Coaching at –
Subscribe to our podcast for daily insights, and engage with us to take your marketing to the next level.
Thank you for tuning in to ”Day 34: Crafting My First Marketing Plan – Insights and Strategies.” Remember, the journey of a thousand miles begins with a single step, and today we’ve taken a crucial one. See you in the next episode!
—
Send in a voice message: https://podcasters.spotify.com/pod/show/zero-to-marketing-hero/message
